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The Digital Age Has a Dirty Secret. It’s Time to Clean It Up.
by Sean Hill on Apr 15, 2025
Data runs the world. Every click, every stream, every AI prompt - behind it all sits a data centre, humming away, burning through energy, keeping the internet alive. But here’s the catch: data centres are massive energy guzzlers. They’re responsible for around 1% of global electricity demand (and climbing). If the internet were a country, it would be one of the biggest polluters on the planet.
At RISE Design Studio, we believe the places that power our future shouldn’t cost the earth. Sustainable buildings? That’s our thing. And data centres? They need to be part of the solution, not just the problem.
So, what if we built data centres differently?

A new kind of data centre: minimalist, resilient, and beautifully sustainable. This low-energy cube is a vision of how digital infrastructure can blend with its surroundings while radically reducing its environmental impact.
How to Make Data Centres Work for the Planet
Right now, most data centres follow the same old playbook - big, boxy, artificially cooled, and powered by grids still hooked on fossil fuels. That’s not going to cut it. Not if we want a world where technology works with nature, not against it.
Here’s how we do it smarter:
1. Cool with Nature, Not Just Machines
Most data centres rely on energy-hungry air conditioning to stop servers from overheating. But nature already has better ideas:
- Liquid cooling - Instead of blasting cold air, we use water or even immersion cooling to keep temperatures down. Less energy, more efficiency.
- Waste heat recycling - That excess heat? Pipe it into district heating systems to warm nearby homes. No more wasted energy.
- Passive design - Shading, ventilation, and smart orientation mean we work with the climate, not against it.
2. Run on Clean Energy
What if every data centre was its own power station?
- Solar, wind, hydro - On-site renewables mean less reliance on dirty grids.
- Battery storage - Capture energy when it’s abundant, use it when it’s needed.
- Smart grids - AI-driven energy management to keep things lean and efficient.
3. Build with Less Carbon
A building should be judged not just by how it runs, but by how it’s made.
- Low-carbon materials - Swapping concrete for timber or hybrid solutions slashes emissions.
- Modular construction - Less waste, more adaptability.
- Design for deconstruction - So buildings don’t become landfill in 30 years.
4. Let AI Do the Hard Work
The irony? Data centres are storing the AI revolution, but they could be using it too.
- Predictive cooling - AI learns when to scale energy use up or down.
- Automated server shutdowns - Why power machines that aren’t doing anything?
- Real-time monitoring - Data centres that self-optimize to be leaner, greener, and smarter.
This Isn't the Future. It’s Now.
The digital world doesn’t stop growing. Neither should our ambition. At RISE Design Studio, we’re all in on sustainability. We’ve spent years rethinking how buildings can be low-energy, high-performance, and genuinely good for the planet.
So, let’s rethink data centres too. Let’s make them more than just boxes full of blinking lights. Let’s make them clean, green, and future-proof.
Because the internet is here to stay. And so is the planet.
If you’re thinking about the next generation of data centres, let’s talk. The future is built now. Let’s build it better.
Get in Touch
If you would like to talk through your project with the team, please do get in touch at architects@risedesignstudio.co.uk or give us a call on 020 3947 5886
RISE Design Studio Architects company reg no: 08129708 VAT no: GB158316403 © RISE Design Studio. Trading since 2011.
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